Agentic AIAgencyCreative AIBrand Strategy
·Jul 7, 2026·DigidayDollar Shave Club is shifting 90% of its advertising production in-house and using AI to automate the remaining 10%, signaling how agentic AI is reshaping agency relationships and advertising workflows. The brand's strategy demonstrates how AI agents can handle routine advertising tasks, potentially reducing reliance on traditional agency services while raising questions about the future role of human creatives and strategists.
Read →Agentic AIMartechAgency
·Jul 6, 2026·Martech.orgThis article explores optimizing agentic AI workflows by reducing unnecessary data inputs while maintaining performance—a key consideration for advertising martech implementations. The approach could improve efficiency and cost-effectiveness of agentic AI systems used in ad tech for targeting, optimization, and campaign management.
Read →Agentic AIMartechData & IdentityAgency
·Jul 7, 2026·ExchangeWireFifty launched AudienceAI Assistant, an AI-powered interface that helps brands and agencies leverage proprietary audience data to optimize media and marketing decisions. The solution appears designed to enable more intelligent, faster decision-making in audience targeting and media planning through agentic AI capabilities.
Read →Agentic AIAgencyProgrammaticDSP
·Jul 7, 2026·ExchangeWirePubMatic's APAC advertising solutions leader examines how independent agencies in the Asia-Pacific region are adopting and leading implementation of agentic advertising solutions. The article provides insights into practical agentic AI deployment across the advertising ecosystem in a key growth market.
Read →Agentic AIMartechAgency
·Jul 6, 2026·Beet.TVZeta introduced Athena, an agentic AI platform designed to help marketers maximize underutilized marketing software by automating complex workflows and feature discovery. The platform positions agentic AI as a solution to the enterprise software adoption problem, enabling marketers to leverage fuller capabilities of their existing marketing tools.
Read →Agentic AIProgrammaticSSP
·Jul 2, 2026·AdExchangerEquativ's Michael Lehman discusses AI's impact on programmatic advertising and the open web at Cannes 2026, offering an optimistic perspective on how agentic AI and automation are reshaping the ad tech ecosystem. The conversation covers AI's role in programmatic buying and selling, addressing industry concerns about the technology's integration into core ad operations.
Read →AgencyAgentic AIData & IdentityMartech
·Jul 2, 2026·ExchangeWireExperian and the Alliance of Independent Agencies have launched the Indie Intelligence Council, an invite-only community helping independent agencies navigate AI, data, identity, and martech. The initiative addresses how agencies can leverage these technologies to adapt to industry changes and improve operations.
Read →Agentic AIAgencyBrand StrategyMeasurement
·Jul 3, 2026·ExchangeWireGumGum shares key takeaways from Cannes Lions highlighting agentic AI as a major theme in advertising. The piece explores how agentic AI, fandom dynamics, and outcome-focused strategies are shaping conversations among advertising and ad tech leaders.
Read →Agentic AIAgencySSPAd SalesProgrammatic
·Jul 6, 2026·ExchangeWireADvendio's CTO explores how agentic AI is transforming ad sales and overcoming automation challenges in the complex ad tech ecosystem. The piece examines the evolution of AI adoption across advertising and its impact on automating traditionally manual ad sales processes.
Read →Agentic AIDSPAgencyProgrammatic
·Jun 3, 2026·DigidayClinch AI's CEO argues that simply deploying more AI agents won't solve advertising's core challenges around speed, efficiency, and performance. The piece cautions that in fragmented ad tech systems, additional autonomous agents can paradoxically create more noise rather than improve outcomes.
Read →Agentic AIMartechAgencyCreative AI
·Jun 3, 2026·Martech.orgSalesforce has launched marketing agents capable of automating key functions including lead qualification, content creation, campaign execution, and cross-channel performance optimization. This represents a significant expansion of agentic AI applications across the marketing technology stack, from strategic planning through revenue pipeline management.
Read →Agentic AIMartechAgency
·Jun 4, 2026·Martech.orgOptmyzr discusses how Model Context Protocol (MCP) enables AI agents to access marketing data and move beyond analysis to take action on live ad accounts. The article highlights that while data access is critical for agentic AI, proper guardrails and platform controls are necessary to manage the operational and security risks of agents directly interfacing with active advertising accounts.
Read →Agentic AICreative AIMartechAgency
·Jun 4, 2026·ExchangeWireThrad has launched four native ad formats specifically designed for LLM and AI conversation environments, moving away from retrofitted display formats. This represents a significant infrastructure play for agentic AI advertising, enabling brands to reach consumers within AI-powered conversational interfaces rather than traditional web properties.
Read →Creative AICTV & StreamingAgentic AI
·Jun 8, 2026·AdExchangerGoogle has upgraded YouTube's Remix tool to integrate Gemini Omni, enabling creators to edit, remix, and generate new video content from templates and text prompts. This development represents AI tooling that could impact content creation workflows for advertisers and agencies using YouTube's platform.
Read →CTV & StreamingPublishingAgentic AIMeasurementProgrammatic
·Jun 8, 2026·AdExchangerVideo publishers are integrating AI features into their CTV offerings to improve ad performance measurement and targeting capabilities. Publishers are leveraging data and AI to help advertisers demonstrate measurable reach and results while expanding their audience reach.
Read →AgencyAgentic AICreative AI
·Jun 9, 2026·DigidayJanuary Digital's CEO discusses the tension between AI's promised efficiency gains and messy real-world implementation in agency operations, questioning whether AI actually accelerates work, scales creative output, and reduces costs. The article explores how digital agencies are grappling with practical AI adoption challenges amid industry-wide debate over ROI and effectiveness.
Read →AgencyAgentic AICreative AI
·Jun 9, 2026·DigidayMile Marker, a PE-backed independent agency, acquired Lift to expand its creative and digital performance capabilities. The two agencies are exploring applications of AI to enhance their service offerings, indicating a strategic move toward agentic AI integration in agency operations.
Read →Agentic AIProgrammaticCTV & StreamingAgencyDSPSSP
·Jun 9, 2026·DigidayThe traditional TV upfront marketplace is being transformed by programmatic automation and AI agents, requiring media buyers to adapt their strategies. The shift represents a fundamental change in how buyers and sellers negotiate and transact for premium inventory.
Read →Agentic AIProgrammaticDSPAgencyMartech
·Jun 9, 2026·ExchangeWireOgury has launched SONA, an agentic AI solution that bridges the gap between audience planning and campaign execution in advertising. The platform uses agentic technology to ensure consistency and optimization across the full advertising workflow, addressing a key pain point for advertisers and agencies.
Read →Agentic AIPublishingRetail MediaProgrammatic
·Jun 8, 2026·ExchangeWireADvendio has launched specialized agentic AI agents designed specifically for publishers, broadcasters, and retail media networks to automate advertising operations. This represents a new category of agentic AI purpose-built for the advertising ecosystem, enabling autonomous decision-making and optimization across publishing and retail media channels.
Read →Agentic AIAgencyData & IdentityBrand StrategyMartech
·Jun 9, 2026·AdExchangerStatSocial has launched Digital Twins, an AI tool that creates synthetic audiences for pressure-testing and validating consumer insights without traditional recruitment costs. The tool helps agencies like Shepherd rapidly model niche audience segments for clients, addressing the challenge of researching hard-to-reach consumer groups.
Read →AgencyAgentic AIMeasurement
·Jun 9, 2026·AdExchangerIndependent agencies face pressure to match holding company capabilities across omnichannel campaigns, audience intelligence, and measurement. The article argues the solution lies in optimizing workflows rather than adding more tools, suggesting agentic AI could streamline agency operations and enable smaller firms to compete effectively.
Read →Agentic AISearch & SocialRetail MediaMartechMeasurement
·Jun 10, 2026·DigidayA Digiday+ Research survey reveals that while marketers express interest in AI for social and retail media applications, most have not yet adopted these technologies at scale. The research indicates significant skepticism toward AI-driven ad buying solutions despite broader industry hype around AI's marketing potential.
Read →Agentic AIMartechProgrammatic
·Jun 9, 2026·Martech.orgOpenAI is expanding its ChatGPT ad platform with multi-advertiser placements and new targeting and campaign management tools. This represents a direct application of agentic capabilities to ad targeting, placement optimization, and campaign management within a conversational AI interface.
Read →Agentic AIMartechProgrammaticAgency
·Jun 9, 2026·ExchangeWireOgury has launched SONA, an agentic AI solution designed to bridge the gap between audience planning and activation in digital media buying. The platform uses agent-based technology to improve targeting and audience activation strategies throughout the media planning process.
Read →Agentic AIMartechProgrammaticMeasurement
·Jun 9, 2026·ExchangeWireOgury has launched SONA, an agentic AI solution designed to bridge the gap between audience planning and campaign execution. The platform leverages Persona Intelligence to improve coherence and alignment throughout the campaign lifecycle, addressing a persistent industry challenge.
Read →Agentic AIProgrammaticData & IdentityMartech
·Jun 9, 2026·ExchangeWireOgury launches SONA, an agentic AI solution designed to bridge the gap between audience planning and campaign activation in programmatic advertising. The platform uses Person Intelligence to improve consistency and coherence between audience targeting strategy and actual campaign execution.
Read →Agentic AIMartechBrand Strategy
·May 29, 2026·Martech.orgThis article explores how marketers can leverage AI for competitive intelligence, moving beyond static dashboards to predictive analysis. The piece outlines AI-driven approaches for real-time competitor monitoring and strategic decision-making in marketing operations.
Read →Agentic AIDSPProgrammaticData & IdentityMeasurement
·May 27, 2026·ExchangeWireAdform and Adsquare have launched an industry-first implementation of the Agentic Real-Time Framework (ARTF), integrating real-world data capabilities with agentic advertising technology. This partnership enables real-time optimization and decision-making for programmatic advertising using agentic AI systems.
Read →Agentic AIMeasurementProgrammatic
·May 28, 2026·AdExchangerAgentic AI is poised to transform advertising measurement by enabling real-time data collection and analysis, replacing legacy measurement systems that create information delays. This shift will fundamentally reprice the ad market by providing unprecedented visibility into campaign performance and audience insights.
Read →Agentic AIAgencyMartechProgrammatic
·May 26, 2026·Beet.TVCrossmedia is deploying AI to automate manual media planning and buying processes that currently rely on disconnected spreadsheets, aiming to create an integrated ecosystem that reduces grunt work for planners and buyers. The solution directly addresses legacy workflow inefficiencies across the media planning function.
Read →Agentic AICTV & StreamingProgrammaticDSPAgency
·May 26, 2026·Beet.TVDoug Rozen of Cadent discusses AI's impact on advertising, warning that while AI won't replace professionals, AI experts will become critical hires. The commentary touches on ad frequency optimization and streaming ad effectiveness, key areas where agentic AI is reshaping how advertisers manage campaigns and audience exposure.
Read →Agentic AIAgencyCreative AIProgrammaticBrand Strategy
·May 27, 2026·DigidayMarketers show a trust paradox with AI, readily adopting agentic tools for media buying and campaign optimization while remaining skeptical of AI-generated creative and brand-building strategies. The article explores how advertising executives are leveraging automated decision-making for programmatic functions but hesitating to rely on AI for strategic creative work.
Read →Agentic AIPublishingProgrammaticMartech
·May 26, 2026·ExchangeWireTruTxt has launched an AI-powered platform that automatically translates and monetizes foreign-language publisher content, enabling publishers to unlock revenue from previously underutilized traffic. The solution uses agentic AI to optimize content accessibility and programmatic ad placement across multiple languages, directly impacting publisher monetization strategies.
Read →Agentic AICTV & StreamingProgrammaticAgency
·May 27, 2026·DigidayMajor TV networks including Disney, Paramount, and Warner Bros. Discovery are positioning agentic AI as a key discussion point in this year's upfront negotiations with advertisers. The briefing explores how AI agents will be integrated into TV ad buying strategies and deals during the upcoming upfront market.
Read →Agentic AIMeasurementMartechLLM
·May 28, 2026·AdExchangerMeasured launched an MCP server enabling marketers to query their incrementality data through conversational AI platforms like ChatGPT and Claude, turning media performance analysis into natural language interactions. This agentic AI application allows brands to optimize media spend allocation by chatting with their measurement data rather than navigating traditional dashboards.
Read →Agentic AIRetail MediaMartechAgency
·May 29, 2026·DigidayOpenAI is partnering with Skai to enable retail and commerce advertisers to access ChatGPT inventory through existing advertising infrastructure. This integration allows advertisers to leverage agentic AI capabilities within ChatGPT while maintaining familiar ad tech workflows, similar to OpenAI's previous Criteo partnership.
Read →Agentic AICreative AIMartechProgrammatic
·May 28, 2026·Martech.orgThe article explores how conversational AI is transforming advertising through real-time recommendations, dynamic creative optimization, and autonomous systems. It provides guidance on implementing AI-native advertising strategies effectively across the ad tech ecosystem.
Read →Agentic AISearch & SocialProgrammaticMartech
·May 28, 2026·DigidayOpenAI has launched cost-per-action (CPA) advertising within ChatGPT, marking the platform's entry into performance-based advertising models. This represents a significant shift toward enabling advertisers to optimize spend based on user actions rather than impressions, creating new opportunities for agentic optimization of ad performance within conversational AI.
Read →Agentic AIMartechAgency
·May 28, 2026·Martech.orgA new API report card reveals significant integration gaps in martech platforms that are becoming apparent as marketers increasingly deploy AI agents for automation and workflows. The findings highlight critical weaknesses in how martech systems connect and interoperate, which directly impact the ability to build effective agentic AI solutions across marketing stacks.
Read →Agentic AILLMCreative AIProgrammaticAgency
·May 28, 2026·ExchangeWireKargo, an ad tech platform, announced an integration with ChatGPT Advertising, positioning itself as a technology partner in OpenAI's commercial ecosystem. This integration enables agentic AI capabilities for creative optimization and ad orchestration across premium digital surfaces, combining AI-driven creative and contextual intelligence with programmatic advertising infrastructure.
Read →Retail MediaAgentic AIMeasurement
·Apr 14, 2026·IABThe IAB has released new industry guidelines for commerce media networks navigating an AI-driven performance landscape. The guide provides strategic recommendations for differentiation and scaling in an ecosystem increasingly powered by AI optimization and automation.
Read →Agentic AIRetail MediaAgencyCreative AI
·May 26, 2026·AdExchangerGoogle is positioning itself in ecommerce using agentic AI capabilities, while Cox Media Group settles allegations over misrepresenting an AI-powered ad product. The article explores how agentic AI is reshaping ecommerce strategy and highlights regulatory scrutiny around AI ad tech claims.
Read →Agentic AIAgencyMartech
·May 26, 2026·DigidayAdvertising agencies are restructuring their operations and technology stacks to prepare for agentic AI adoption, with key debates emerging around infrastructure choices, system interoperability, and who controls autonomous agent workflows. The article explores how agencies are positioning themselves to leverage agentic AI while managing vendor relationships and operational governance.
Read →Agentic AIProgrammaticAgency
·May 26, 2026·ExchangeWireThrad and Cursor are hosting a hackathon focused on building infrastructure for agentic commerce, with over 150 developers and founders developing solutions for AI agents to handle commercial workflows including media buying and negotiations. This event directly addresses the technical foundations needed for autonomous agents to operate within advertising and commerce ecosystems.
Read →Agentic AIProgrammaticDSPAgency
·May 21, 2026·AdExchangerWPP Media's Emily Lai discusses the limitations of autonomous AI-powered ad buying, noting that 80-90% of campaigns are too complex for AI to handle independently. The article explores the current state of agentic AI in programmatic advertising and where human oversight remains necessary.
Read →Agentic AILLMDSPProgrammaticAgency
·May 21, 2026·DigidayGoogle announced a new suite of agentic AI-powered ad tools powered by Gemini at Google Marketing Live, marking the company's expansion into agentic advertising. The announcement highlights how marketers are navigating trust and transparency concerns as Google deploys autonomous agents for ad buying and optimization.
Read →Agentic AIDSPProgrammaticMeasurementMartech
·May 20, 2026·ExchangeWireStackAdapt announced new AI-powered capabilities for proactive marketing that enable marketers to plan, activate, and measure campaigns across connected channels. The platform updates focus on agentic AI orchestration to optimize campaign performance and measurement in a more autonomous, integrated way.
Read →CTV & StreamingAgentic AIAgencyProgrammatic
·May 13, 2026·CynopsisCoverage of the 2026 Upfronts' final day, highlighting NFL rights deals, AI ad-tech pitches, and industry consolidation shaping the competitive landscape. The article captures key announcements and strategic positioning from major players during the annual upfront marketplace event.
Read →MartechAgencyAgentic AIProgrammatic
·May 21, 2026·Martech.orgAdPlus examines the operational complexity of managing campaigns across multiple channels and how fragmented tools impact performance marketers. The article addresses pain points in cross-channel ad operations that agentic AI solutions could potentially streamline and optimize.
Read →Agentic AIProgrammaticDSPBrand StrategyMeasurement
·May 21, 2026·AdExchangerProg AI Live explores how the definition of premium inventory shifts in an agentic AI world, examining whether traditional quality signals like prestige publishers and high-quality video remain relevant as AI agents reshape advertiser behavior and decision-making in programmatic buying.
Read →Agentic AIPublishingProgrammaticMartech
·May 21, 2026·AdExchangerPublishers are deploying AI agents in ad operations to automate manual tasks like GAM report analysis and revenue troubleshooting, but success depends on seamless integration with existing technology stacks. Industry leaders are shifting from conceptual AI discussions to practical, workflow-integrated solutions that deliver real operational efficiency gains.
Read →Agentic AIRetail MediaMartechAgency
·May 21, 2026·Martech.orgPacvue is developing AI assistants that integrate live retail media data directly into chat interfaces, replacing manual spreadsheet processes and breaking down data silos. This agentic AI application streamlines retail media workflows and data accessibility for advertisers and agencies managing campaigns across retail platforms.
Read →DSPSSPProgrammaticAgentic AI
·May 20, 2026·ExchangeWireAn ad tech expert examines where AI actually adds value in ad serving infrastructure versus where it's simply a marketing label. The piece cautions buyers against overpaying for AI capabilities that don't deliver genuine innovation in programmatic buying and selling workflows.
Read →Agentic AIProgrammaticAgency
·May 22, 2026·AdExchangerJPMorgan Chase's EVP of programmatic argues that human oversight should lead AI decision-making in advertising, not just monitor it. The financial services company demonstrates how regulatory constraints can actually streamline programmatic automation by providing clear guardrails for agentic systems.
Read →Agentic AIAgencyProgrammaticDSPBrand Strategy
·May 22, 2026·DigidayThis briefing examines the current state of agentic advertising, exploring the disconnect between its anticipated capabilities and real-world deployment. The piece analyzes where agentic AI stands today in the advertising ecosystem and what barriers remain before widespread adoption.
Read →Agentic AIMartechBrand StrategyAgency
·May 22, 2026·AdExchangerThe advertising industry has abundant data on competitor spend and campaign performance but lacks the AI-driven tools needed to translate that data into better decision-making. The article argues that ad intelligence platforms must evolve beyond pre-AI architectures to leverage agentic AI for competitive analysis and strategic optimization.
Read →Agentic AIAgencyMartech
·May 22, 2026·DigidayWPP's AI leadership discusses the current state of agentic AI development, positioning agents as still in an early, immature stage of evolution. The perspective from a major advertising holding company provides insight into how the industry views agentic AI readiness and adoption timelines.
Read →MartechAgentic AIData & Identity
·May 22, 2026·Martech.orgProperly organized and structured metadata provides a competitive advantage for AI-powered marketing applications, enabling better search functionality and personalization capabilities. The article highlights how metadata organization is foundational for implementing AI-driven marketing strategies effectively.
Read →Agentic AIMartechBrand StrategyMeasurement
·May 22, 2026·Martech.orgAs AI agents increasingly mediate consumer purchasing decisions, brands must ensure their value propositions are verifiable across pricing, service, delivery, and loyalty metrics. The shift from emotional brand choice to agent-evaluated criteria requires advertisers and marketers to prioritize data transparency and measurable brand promises in their go-to-market strategies.
Read →Agentic AIMartechRetail MediaBrand Strategy
·May 19, 2026·Martech.orgAI recommendation engines are increasingly prioritizing customer experience signals like reviews and comparisons over traditional brand equity when surfacing products to shoppers. This shift has significant implications for how brands approach advertising and positioning in AI-assisted retail environments.
Read →Agentic AILLMProgrammaticAgency
·May 19, 2026·ExchangeWireThrad, an AI-native advertising infrastructure platform, is expanding into India and Southeast Asia via a partnership with NeuGenM. The move positions Thrad as a foundational infrastructure layer for LLM-based advertising operations across the region.
Read →Agentic AIRetail MediaMartechAgency
·May 19, 2026·ExchangeWireADvendio and Kevel have partnered to integrate their platforms, enabling retailers to scale retail media operations through agentic automation. The integration combines ADvendio's omnichannel advertising management with Kevel's retail media infrastructure to power more efficient campaign management.
Read →CTV & StreamingMeasurementAgentic AIDSP
·May 19, 2026·Beet.TVDeepIntent reports that healthcare CTV advertising delivers twice the new-to-brand prescription rates compared to general online video when paired with sequential messaging and clinical conversion tracking. The findings highlight how agentic optimization and advanced measurement approaches improve performance in specialized verticals like healthcare advertising.
Read →Agentic AIPublishingCreative AIBrand Strategy
·May 19, 2026·AdExchangerThe Economist is preparing for agentic AI-driven content discovery by creating stripped-down, agent-readable content optimized for AI answer engines like ChatGPT, Gemini, and Claude. This represents a strategic shift in how publishers approach content strategy and distribution as agentic AI systems reshape audience discovery and engagement.
Read →Agentic AIRetail MediaAgencyMartech
·May 19, 2026·DigidayThe article examines how agentic AI shopping agents are disrupting traditional retail media networks and questions whether RMNs can adapt to an agentic commerce environment. It explores the strategic implications of autonomous AI agents handling purchasing decisions and their impact on how brands can reach and influence consumers through retail channels.
Read →Agentic AIProgrammaticDSPAgency
·May 18, 2026·AdExchangerAI agents are being deployed to automate the manual, time-consuming aspects of programmatic media buying operations, including data management, report reconciliation, QA checks, and client communication. These tools aim to handle repetitive backend tasks that remain largely manual despite advances in automated bidding technology.
Read →Agentic AISearch & SocialMeasurementBrand Strategy
·May 18, 2026·ExchangeWireDoubleVerify has launched AI-powered content suitability controls for Meta Threads, enabling advertisers to automatically screen and avoid unsuitable content placements. This agentic AI capability enhances brand safety and ad performance optimization on the social platform.
Read →Agentic AIMartechBrand Strategy
·May 18, 2026·Martech.orgAs AI agents increasingly influence vendor selection and purchasing decisions, brands must optimize their content with structured, machine-readable formats to remain visible and competitive. The article addresses how marketers can adapt their content strategy to ensure discoverability by agentic AI systems that are reshaping the buying process.
Read →Agentic AIMartechData & Identity
·May 18, 2026·Martech.orgAtData describes marketing's evolution into an 'air traffic control' model where multiple AI systems must coordinate in real-time to interpret customer trust, risk, intent, and identity signals. The shift reflects how agentic AI systems are increasingly managing complex, multi-touchpoint customer journeys that require simultaneous decision-making and orchestration.
Read →Brand StrategyAgentic AIMeasurementAgency
·May 18, 2026·Beet.TVChannel Factory's CRO argues that traditional brand safety tools and guidelines were built for human-created content and are inadequate for the volume and sophistication of AI-generated material flooding digital environments. The article highlights a critical gap in brand safety infrastructure that advertising platforms and agencies must address as agentic AI content creation scales.
Read →CTV & StreamingProgrammaticAgentic AIDSPData & Identity
·May 18, 2026·DigidayAmazon and YouTube positioned their upfront offerings around operating systems and infrastructure rather than just inventory, with negotiations increasingly centered on identity, infrastructure, and AI-driven buying capabilities. The shift reflects how CTV platforms are leveraging agentic AI and data infrastructure to enable more sophisticated programmatic buying and targeting.
Read →Agentic AIPublishingContent Strategy
·May 18, 2026·DigidayThe Economist is preparing agent-readable content versions to accommodate AI agents accessing its free content, signaling media companies' recognition of agentic AI as a distinct consumer segment. This move reflects broader shifts in publishing strategy as outlets prepare for a dual-track internet serving both human and AI agent users.
Read →Agentic AILLMDSPProgrammaticAgency
·May 18, 2026·DigidayThe Trade Desk is leveraging Anthropic's Claude LLM to power a campaign agent that automates campaign building and optimization. This represents a direct application of agentic AI to programmatic advertising operations, with potential implications for DSP functionality and campaign management workflows.
Read →AgencyAgentic AIData & IdentityMartech
·May 17, 2026·Beet.TVPublicis Groupe is acquiring LiveRamp for $2.5 billion to strengthen its capabilities in AI-driven advertising and data collaboration technology. The deal positions the agency holding company to leverage LiveRamp's identity resolution and data platforms to enhance agentic AI applications across campaign targeting, optimization, and marketing operations.
Read →Agentic AIAgencyCreative AIMartechProgrammatic
·May 14, 2026·AdExchangerAdvertising agencies are increasingly deploying AI-powered platforms to automate and optimize key functions including creative testing, audience targeting, and campaign planning. The article highlights how CMOs and their agencies must develop greater technical sophistication to leverage these AI tools effectively across the advertising ecosystem.
Read →Agentic AIBrand StrategyAgencyMartech
·May 15, 2026·DigidayThe article argues that successful brands implementing AI in marketing prioritize process optimization over technology adoption itself, positioning agentic AI as a distraction from foundational strategic work. It focuses on how marketing leaders should approach AI transformation by first establishing proper workflows and organizational structures before deploying AI agents.
Read →Agentic AIProgrammaticDSPAgencyMartech
·May 14, 2026·DigidayMarketers are implementing governance frameworks and safety measures as AI agents increasingly automate programmatic buying decisions. The focus is on maintaining human oversight, transparency, and control over autonomous AI-driven bidding and targeting strategies.
Read →MartechAgentic AIAgency
·May 15, 2026·Martech.orgThis article discusses how marketing operations teams can optimize their technology stacks by moving from managing multiple disconnected tools to orchestrating integrated outcomes using AI. It addresses the practical challenge of 'AI spaghetti mess' that emerges when organizations adopt numerous AI tools without strategic coordination.
Read →Agentic AIAgencyRetail MediaMartech
·May 14, 2026·ExchangeWireThrad, an AI-native advertising infrastructure platform, has appointed Roger Dunn as CCO to drive adoption among FMCG brands. Dunn brings experience from Diageo leading retail media and performance marketing, positioning Thrad to expand its agentic AI conversation advertising capabilities in the consumer goods sector.
Read →Agentic AICreative AISearch & SocialMartech
·May 14, 2026·ExchangeWireClinch, an agentic AI platform, launched automated creative workflows for Snapchat Dynamic Product Ads that integrate product feed management, creative customization, and catalog enrichment. The solution leverages agentic AI to streamline omnichannel content orchestration for dynamic product advertising at scale.
Read →Agentic AIProgrammaticDSPAgency
·May 15, 2026·DigidayAdvertising executives shared real-world experiences implementing agentic AI for ad buying at the Digiday Programmatic Marketing Summit, discussing both successful implementations and failures. The discussion included critical guardrails and industry standards needed to ensure responsible deployment of AI agents in programmatic advertising.
Read →Agentic AILLMBrand StrategyMeasurement
·May 14, 2026·AdExchangerChatGPT ads represent a new advertising channel powered by LLMs, creating novel opportunities and challenges around brand safety and control. The article examines how this emerging surface reshapes the customer journey and advertising ecosystem as impressions and transactions shift from traditional web properties to conversational AI platforms.
Read →Agentic AIProgrammaticMeasurementMartech
·May 14, 2026·DigidayHershey has developed an AI-enabled media mix modeling (MMM) system to optimize media investment decisions, with the company's programmatic chief indicating further agentic AI applications are planned. The confectionary advertiser is actively exploring how AI agents can inform and automate media planning and buying decisions across the organization.
Read →Agentic AIAgencyDSPSSPProgrammaticMeasurement
·May 13, 2026·DigidayA State of the Industry Report examining agentic advertising adoption across publishers, advertisers, and agencies, covering investment levels, organizational readiness, implementation barriers, and business impact. The report positions agentic AI as the latest optimization approach transforming media buying and selling operations.
Read →Agentic AISearch & SocialAgency
·May 13, 2026·DigidayTikTok has launched a Model Context Protocol (MCP) server that enables AI agents to autonomously manage and run advertising campaigns on its platform. This development directly integrates agentic AI capabilities into TikTok's advertising infrastructure, allowing for automated campaign orchestration and optimization.
Read →CTV & StreamingAgentic AIMeasurementCreative AIProgrammatic
·Feb 26, 2026·IABThe IAB's 2026 NewFronts event highlights the streaming and CTV marketplace's evolution toward real-time, AI-driven operations including agentic execution, creative expression, and measurement. The event signals industry recognition that agentic AI is becoming central to video buying, selling, and optimization across the digital video ecosystem.
Read →Agentic AIProgrammaticMeasurement
·May 13, 2026·ExchangeWireTaboola reports that 76% of advertisers are seeing improved performance from agentic AI solutions, with growing interest in deploying these capabilities across open web ecosystems beyond walled gardens. The research indicates strong advertiser adoption of AI-powered performance tools and expansion of agentic AI use cases in the advertising ecosystem.
Read →Agentic AIDSPProgrammaticMartechData & Identity
·May 13, 2026·ExchangeWireAdform has opened its full-stack advertising infrastructure to enable agentic AI integration, allowing clients to connect their own AI tools directly to Adform's DSP, ad server, DMP, and ID Fusion capabilities. This move enables AI agents to autonomously manage and optimize advertising operations across the company's integrated platform.
Read →Creative AIAgencyMartechAgentic AI
·May 10, 2026·Beet.TVSmartly's Laura Desmond discusses how AI-driven creative production will dramatically increase content volume and velocity, requiring marketers to develop new management systems for handling thousands of creative variations. The piece addresses how agencies and martech platforms must adapt their workflows to manage AI-generated creative at scale for advertising campaigns.
Read →Retail MediaAgentic AIProgrammaticMeasurement
·May 6, 2026·Beet.TVTarget's Roundel launches Precision Plus, an AI-powered performance engine designed to optimize retail media campaigns for both efficiency and growth. The agentic tool leverages AI to improve audience targeting and campaign optimization within Roundel's retail media network.
Read →