●Agentic AI is rewriting every layer of the ad stack●DSPs deploy autonomous bidding agents across CTV inventory●Retail media networks pilot AI-driven campaign optimization●Agencies prototype AI agents for media planning and buying●Publishers use AI agents to automate yield management●Brand safety shifts from rules to real-time agent judgment●Search ads evolve as AI agents conduct product research●Measurement enters the agentic era with unified cross-platform reach●Agentic AI is rewriting every layer of the ad stack●DSPs deploy autonomous bidding agents across CTV inventory●Retail media networks pilot AI-driven campaign optimization●Agencies prototype AI agents for media planning and buying●Publishers use AI agents to automate yield management●Brand safety shifts from rules to real-time agent judgment●Search ads evolve as AI agents conduct product research●Measurement enters the agentic era with unified cross-platform reach
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