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Dollar Shave Club’s bet: AI makes agencies optional, not obsolete

AI Summary

Dollar Shave Club is shifting 90% of its advertising production in-house and using AI to automate the remaining 10%, signaling how agentic AI is reshaping agency relationships and advertising workflows. The brand's strategy demonstrates how AI agents can handle routine advertising tasks, potentially reducing reliance on traditional agency services while raising questions about the future role of human creatives and strategists.

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