Agentic AIPublishingRetail MediaProgrammatic
·Jun 8, 2026·ExchangeWireADvendio has launched specialized agentic AI agents designed specifically for publishers, broadcasters, and retail media networks to automate advertising operations. This represents a new category of agentic AI purpose-built for the advertising ecosystem, enabling autonomous decision-making and optimization across publishing and retail media channels.
Read →Agentic AISearch & SocialRetail MediaMartechMeasurement
·Jun 10, 2026·DigidayA Digiday+ Research survey reveals that while marketers express interest in AI for social and retail media applications, most have not yet adopted these technologies at scale. The research indicates significant skepticism toward AI-driven ad buying solutions despite broader industry hype around AI's marketing potential.
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·May 29, 2026·DigidayOpenAI is partnering with Skai to enable retail and commerce advertisers to access ChatGPT inventory through existing advertising infrastructure. This integration allows advertisers to leverage agentic AI capabilities within ChatGPT while maintaining familiar ad tech workflows, similar to OpenAI's previous Criteo partnership.
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·Apr 14, 2026·IABThe IAB has released new industry guidelines for commerce media networks navigating an AI-driven performance landscape. The guide provides strategic recommendations for differentiation and scaling in an ecosystem increasingly powered by AI optimization and automation.
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·May 26, 2026·AdExchangerGoogle is positioning itself in ecommerce using agentic AI capabilities, while Cox Media Group settles allegations over misrepresenting an AI-powered ad product. The article explores how agentic AI is reshaping ecommerce strategy and highlights regulatory scrutiny around AI ad tech claims.
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·May 21, 2026·Martech.orgPacvue is developing AI assistants that integrate live retail media data directly into chat interfaces, replacing manual spreadsheet processes and breaking down data silos. This agentic AI application streamlines retail media workflows and data accessibility for advertisers and agencies managing campaigns across retail platforms.
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·May 19, 2026·Martech.orgAI recommendation engines are increasingly prioritizing customer experience signals like reviews and comparisons over traditional brand equity when surfacing products to shoppers. This shift has significant implications for how brands approach advertising and positioning in AI-assisted retail environments.
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·May 19, 2026·ExchangeWireADvendio and Kevel have partnered to integrate their platforms, enabling retailers to scale retail media operations through agentic automation. The integration combines ADvendio's omnichannel advertising management with Kevel's retail media infrastructure to power more efficient campaign management.
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·May 19, 2026·DigidayThe article examines how agentic AI shopping agents are disrupting traditional retail media networks and questions whether RMNs can adapt to an agentic commerce environment. It explores the strategic implications of autonomous AI agents handling purchasing decisions and their impact on how brands can reach and influence consumers through retail channels.
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·May 14, 2026·ExchangeWireThrad, an AI-native advertising infrastructure platform, has appointed Roger Dunn as CCO to drive adoption among FMCG brands. Dunn brings experience from Diageo leading retail media and performance marketing, positioning Thrad to expand its agentic AI conversation advertising capabilities in the consumer goods sector.
Read →CTV & StreamingRetail MediaProgrammaticDSP
·May 12, 2026·Beet.TVUniversal Ads and Koddi partnered to integrate CTV buying, planning, and measurement directly into commerce platforms, enabling retail media advertisers to access television inventory through their existing workflows. The integration streamlines the traditionally fragmented process of buying connected TV, reducing barriers for commerce-focused buyers.
Read →Retail MediaAgentic AIProgrammaticMeasurement
·May 6, 2026·Beet.TVTarget's Roundel launches Precision Plus, an AI-powered performance engine designed to optimize retail media campaigns for both efficiency and growth. The agentic tool leverages AI to improve audience targeting and campaign optimization within Roundel's retail media network.
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