Agentic AI intelligence for advertising executives
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Thrad, an AI-native advertising infrastructure platform, has appointed Roger Dunn as CCO to drive adoption among FMCG brands. Dunn brings experience from Diageo leading retail media and performance marketing, positioning Thrad to expand its agentic AI conversation advertising capabilities in the consumer goods sector.
Read →Universal Ads and Koddi partnered to integrate CTV buying, planning, and measurement directly into commerce platforms, enabling retail media advertisers to access television inventory through their existing workflows. The integration streamlines the traditionally fragmented process of buying connected TV, reducing barriers for commerce-focused buyers.
Read →Target's Roundel launches Precision Plus, an AI-powered performance engine designed to optimize retail media campaigns for both efficiency and growth. The agentic tool leverages AI to improve audience targeting and campaign optimization within Roundel's retail media network.
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