Agentic AI intelligence for advertising executives
4 stories · Updated throughout the day
Advertising agencies are increasingly deploying AI-powered platforms to automate and optimize key functions including creative testing, audience targeting, and campaign planning. The article highlights how CMOs and their agencies must develop greater technical sophistication to leverage these AI tools effectively across the advertising ecosystem.
Read →Clinch, an agentic AI platform, launched automated creative workflows for Snapchat Dynamic Product Ads that integrate product feed management, creative customization, and catalog enrichment. The solution leverages agentic AI to streamline omnichannel content orchestration for dynamic product advertising at scale.
Read →The IAB's 2026 NewFronts event highlights the streaming and CTV marketplace's evolution toward real-time, AI-driven operations including agentic execution, creative expression, and measurement. The event signals industry recognition that agentic AI is becoming central to video buying, selling, and optimization across the digital video ecosystem.
Read →Smartly's Laura Desmond discusses how AI-driven creative production will dramatically increase content volume and velocity, requiring marketers to develop new management systems for handling thousands of creative variations. The piece addresses how agencies and martech platforms must adapt their workflows to manage AI-generated creative at scale for advertising campaigns.
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