Agentic AISearch & SocialRetail MediaMartechMeasurement
·Jun 10, 2026·DigidayA Digiday+ Research survey reveals that while marketers express interest in AI for social and retail media applications, most have not yet adopted these technologies at scale. The research indicates significant skepticism toward AI-driven ad buying solutions despite broader industry hype around AI's marketing potential.
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·May 28, 2026·DigidayOpenAI has launched cost-per-action (CPA) advertising within ChatGPT, marking the platform's entry into performance-based advertising models. This represents a significant shift toward enabling advertisers to optimize spend based on user actions rather than impressions, creating new opportunities for agentic optimization of ad performance within conversational AI.
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·May 18, 2026·ExchangeWireDoubleVerify has launched AI-powered content suitability controls for Meta Threads, enabling advertisers to automatically screen and avoid unsuitable content placements. This agentic AI capability enhances brand safety and ad performance optimization on the social platform.
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·May 14, 2026·ExchangeWireClinch, an agentic AI platform, launched automated creative workflows for Snapchat Dynamic Product Ads that integrate product feed management, creative customization, and catalog enrichment. The solution leverages agentic AI to streamline omnichannel content orchestration for dynamic product advertising at scale.
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·May 13, 2026·DigidayTikTok has launched a Model Context Protocol (MCP) server that enables AI agents to autonomously manage and run advertising campaigns on its platform. This development directly integrates agentic AI capabilities into TikTok's advertising infrastructure, allowing for automated campaign orchestration and optimization.
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