●Agentic AI is rewriting every layer of the ad stack●DSPs deploy autonomous bidding agents across CTV inventory●Retail media networks pilot AI-driven campaign optimization●Agencies prototype AI agents for media planning and buying●Publishers use AI agents to automate yield management●Brand safety shifts from rules to real-time agent judgment●Search ads evolve as AI agents conduct product research●Measurement enters the agentic era with unified cross-platform reach●Agentic AI is rewriting every layer of the ad stack●DSPs deploy autonomous bidding agents across CTV inventory●Retail media networks pilot AI-driven campaign optimization●Agencies prototype AI agents for media planning and buying●Publishers use AI agents to automate yield management●Brand safety shifts from rules to real-time agent judgment●Search ads evolve as AI agents conduct product research●Measurement enters the agentic era with unified cross-platform reach

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CTV & StreamingRetail MediaProgrammaticDSP

·May 12, 2026·Beet.TV

Universal Ads’ Adam Royle: Koddi Partnership Brings CTV to Commerce Buyers ‘Where They are Working Today’

Universal Ads and Koddi partnered to integrate CTV buying, planning, and measurement directly into commerce platforms, enabling retail media advertisers to access television inventory through their existing workflows. The integration streamlines the traditionally fragmented process of buying connected TV, reducing barriers for commerce-focused buyers.

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CTV & StreamingAgentic AIMeasurementCreative AIProgrammatic

·Feb 26, 2026·IAB

IAB Unveils 2026 NewFronts, Marking a Defining Moment for Streaming, CTV, and AI-Powered Video

The IAB's 2026 NewFronts event highlights the streaming and CTV marketplace's evolution toward real-time, AI-driven operations including agentic execution, creative expression, and measurement. The event signals industry recognition that agentic AI is becoming central to video buying, selling, and optimization across the digital video ecosystem.

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